Technology solutions and partners: Website

"Your digital presence is your voice; choosing the right partners can help you develop an engaging website that resonates with your audience, fostering connection, awareness, and seamless interaction for your cause or mission."
The role and purpose of a website has changed significantly: from a static source of information into a dynamic, often integrated, engagement platform. The public want to communicate with non-profits via digital channels they are familiar with and they expect to receive a prompt, personalised service.
As well as helping you to select the right partners to create or refresh your website, we can advise about ways to make your website part of an integrated digital offering.
Why Adapta
Adapta are independent, not resellers, and do not receive any commission or income from suppliers. Working with our experienced consultants will give you the opportunity to think about your website through three lenses: creativity, audience engagement, technology. We take the time to understand about your strategy as well as your stakeholders. We then consider which digital tools are required to support those needs, and help you identify the right CMS and web agency to create a dynamic, integrated website.
What our clients say


Rebecca Pritchard
Chief Executive, Surrey Care Association
"Board members were very positive about the functional requirements we developed and we wouldn't have got to this point without your support. We've learnt from your support, and you never made us feel stupid so many thanks."


Deborah Laing
Director of Fundraising and Communications, Lymphoma Action
"I have received excellent support from Adapta to deliver a website agency retender process. Being able to rely on expert advice in unfamiliar territory was invaluable, as was having someone able to deliver some of the more time-consuming elements of planning the process, scoping out potential suppliers and preparing often complex documentation."
Our experts

Keith Collins
Principal Consultant
07842 738915
Email
Keith specialises in helping organisations identify, select, adopt and use technology to improve their relationships with all stakeholders. With some clients, this may involve helping identify and select...

Bertie
Digital Fundraising Associate
Bertie helps organisations of all sizes develop their online presence, transform their digital culture, raise money online, improve engagement with their audiences, select the right technology, and pilot projects. He has over 20 years experience in digital (and an indelible French accent)...
Keith Collins
Principal Consultant
"Having worked with non-profit organisations of every conceivable type - and in a number of different countries - since I started in the sector in 1992, I always find something about a client that makes working with them rewarding. Naturally, working with clients to use my experience and knowledge to help them improve is always a good feeling. However, beyond that there is always something else with any organisation that is appealing, either on an intellectual or an emotional level. Sometimes that may of course be a personal connection to the field of work that they are operating in – but sometimes it may be more of an intellectual challenge, grappling with what makes them unique in terms of complexities and needs."

Keith specialises in helping organisations identify, select, adopt and use technology to improve their relationships with all stakeholders. With some clients, this may involve helping identify and select technology solutions to support a new organisational strategy - for others, incremental improvements and new options within the tools that they already have. With experience from every perspective – as a non-profit client, as a supplier of specific technology solutions, and as an independent consultant – Keith can help non-profits ensure that their technology decisions fit organisational strategy, and that the 'softer' side of these initiatives – cultural fit, change management, stakeholder needs – are also factored in. Since 1992, Keith has worked within a number of roles in the non-profit sector. At Christian Aid, Keith oversaw the implementation of a new CRM solution, before moving to Sue Ryder Care to undertake a similar project and to set up their first Supporter Services team, including new business processes to support Gift Aid, Direct Debits and an internal IT helpdesk. Keith then moved to the supplier side, working at Blackbaud Europe to help non-profits implement The Raiser's Edge, The Information Edge and NetSolutions. With a desire to move into independent consulting, Keith then established the technology consulting division within Purple Vision, developing and delivering consultancy offerings including CRM selection, strategic technology reviews, and business process improvement. Following Purple Vision's re-positioning as a Salesforce.org partner, Keith then worked to develop and deliver consultancy and implementation solutions within the Salesforce platform, including engagements with customers and projects across Europe – with a particular focus on German-speaking countries. In the summer of 2017, Keith decided to move back into a more independent consulting role as a Senior Consultant with Adapta, since when he has worked with clients including Shelterbox, Islamic Relief UK, the British Horse Society, the National Children's Bureau, Scope and The Pony Club, on projects as varied as holistic reviews of the IT function; training and advice on GDPR compliance, and the specification and selection of new CRM systems. Credentials and Qualifications Keith is a qualified PRINCE2 project manager, and in his spare time is a volunteer football coach and manager for St Albans City Youth FC.
Bertie
Digital Fundraising Associate

Bertie helps organisations of all sizes develop their online presence, transform their digital culture, raise money online, improve engagement with their audiences, select the right technology, and pilot projects. He has over 20 years experience in digital (and an indelible French accent). Bertie started his career in the charity sector at British Heart Foundation where he established the first online team and wrote BHF initial online fundraising strategy. He then joined Breast Cancer Care, where he implemented a range of online tools to support beneficiaries. Bertie started working as an independent consultant in 2012. He has worked with over 100 NGOs including the UN World Food Programme, Tearfund, Mind, Pancreatic Cancer UK, Trussell Trust… He works with CharityComms on the Digital Benchmark, a collaborative tool used by more than 70 UK charities who share their digital data in order to compare and evaluate their online performance. Recently, Bertie helped the Red Cross Red Crescent Movement with the procurement of a global donation platform and the associated process to help small countries fundraising online. He has been working on the digital transformation programme of Handicap International / Humanity & Inclusion since 2015 and he's now helping the French, Belgium, and Swiss associations change their internal processes and mindset to increase engagement with external audiences.
Ian Chivers
Former Director of Finance & Operations, GOSHCC
"Thanks for all your invaluable help and guidance. We wouldn't be here without you. And don't think that you are escaping, we look forward to your ongoing support."