Technology solutions and partners: CRM, fundraising and membership

"We have helped hundreds of organisations to cultivate lasting relationships through choosing the right CRM solution and partner, seamlessly managing fundraising efforts and membership engagement for sustained growth and impact."
A well-implemented CRM (Customer Relationship Management) system can enable a non-profit organisation to build mutually-beneficial relationships with its supporters or members, increase its income, save time on everyday administration, and integrate fundraising or membership operations with other business systems.
For many organisations, the range of possible solutions and suppliers is dauntingly vast and the risks and penalties of making the wrong choices are just as scary. At Adapta, we possess the specialist procurement techniques and the experience to guide and advise you through the whole selection process.
Why Adapta
Here at Adapta, we’re fully independent – we’re not resellers or aligned with suppliers as their implementation partners, and we do not receive any commission or income from suppliers. The non-profit CRM marketplace is fast-moving and ever-changing. At Adapta, we invest time and energy keeping up to speed with trends and innovations so you don’t have to. Selecting the right software and implementation partner is just the beginning of a successful CRM project. Our experienced consultants can also help you prepare for the implementation phase by advising on project governance and team structure, how to best manage the relationship with your software partner, communication plans, data migration, and go-live planning.
What our clients say


Tim Foxon
Finance and Operations Director, NYO
“Adapta’s real added value was in how they helped us understand how we could evolve to use data, digital and technology to support both our strategic objectives and the needs of our various audiences. We now have a focused plan of action, informed by their expert knowledge of the technology and partner landscape"


Stuart McSkimming
Former CIO/CTO, Shelter UK
"Adapta provided expert independent consultancy to Shelter, helping us to choose a new Supporter CRM. Their knowledge of the subject is invaluable, and this gave Shelter the assistance and reassurance it needed to make a good procurement decision."


Ian Chivers
Former Director of Finance & Operations, GOSHCC
"Thanks for all your invaluable help and guidance. We wouldn't be here without you. And don't think that you are escaping, we look forward to your ongoing support."


Paul Partridge
Strategic Head of Supporter Engagement & Development, North West Air Ambulance
"We approached Adapta Consulting to help us select a new CRM for the charity. We spoke with a number of consultants but they were by far the best fit for us, and they did not disappoint!"


Rebecca Pritchard
Chief Executive, Surrey Care Association
"Board members were very positive about the functional requirements we developed and we wouldn't have got to this point without your support. We've learnt from your support, and you never made us feel stupid so many thanks."


Steve Holloway
Database Implementation Project Manager, Chichester Cathedral
"You delivered exactly what we were looking for."


Willem van Eekelen
Change Programme Manager, Islamic Relief Worldwide
"Reading the report, I felt that you managed to incorporate all the various points wonderfully well and I find the entire report very powerful indeed. Exactly the right tone, with a message that is clear and recommendations that we will be able to follow up on."


Tom O'Connor
Director - Communities and Supporters, CAFOD
"Adapta led a review to help us assess our needs and options for supporter data systems. Adapta enabled us to make the right decisions about a critically important investment that will be invaluable work for many years to come."


Dawn Curnyn
Digital Marketing Manager, Acorns Children's Hospice
"I would not hesitate to recommend Adapta’s team to anyone embarking on similar projects as the support from Adapta’s consultancy has been very personable, tangibly valuable, specialist and delivered in a way that best suits an organisation."


Paddy Tabor
Chief Executive, British Kidney Patients Association
"Thank you both so much for all the time you gave us today to discuss our database requirements. It was a tremendously stimulating workshop. I felt the construct of the afternoon was just right and I am grateful for the lack of jargon and for you both translating anything we did not fully grasp into digestible information."


Denise King
Former Chief Executive, Girlguiding UK
"We have been served excellently by the team in our membership systems project. We remain highly satisfied customers!"


Romilly Gregory
Systems Architecture Manager, Oxfam GB
"Adapta has provided Oxfam with a professional and authoritative service. They gave us timely and well-targeted advice both about the CRM market and about sensible approaches to the project. They have a solid understanding of the charity sector."


Jon Martin
Head of Communications, Woodbrooke
"Adapta gave our charity the expertise, advice and resources to have confidence throughout our CRM procurement process. Adapta were vital in getting us over the line and were always there for us when we needed them."


John Good
Former Interim Chief Executive Officer
"Adapta supported ActionAid on a major CRM implementation. The technical and project management support they provided was critical to the success of the project. The team provided both support and challenge which was invaluable. They also had a very good understanding of not-for-profits and were a pleasure to work with."


Sunil Mir
Deputy Director - IT, ActionAid UK
Adapta's team comprised highly skilled and experienced consultants who provided invaluable guidance throughout every stage of the project. They expertly navigated the complexities of Dynamics CRM, offering clear explanations, practical solutions, and proactive problem-solving. Their meticulous attention to detail and commitment to quality ensured they were able to contribute insight, in advance, to issues that we might encounter during different stages of the project.


James Price
Head of Data and Insights, Macular Society
“Adapta provided invaluable advice in the face of the biggest technical transformation project the Macular Society has faced so far in its history – a CRM migration. With no experience of CRM transformation internally, Adapta helped organise us, gave us an idea as to impact of such a product, and even helped find prospective partners and suppliers who could provide the product we needed.”
Our experts

Keith Collins
Principal Consultant
07842 738915
Email
Keith specialises in helping organisations identify, select, adopt and use technology to improve their relationships with all stakeholders. With some clients, this may involve helping identify and select...

Mark Dendy
Senior Consultant
07714 896011
Email
Mark specialises in guiding organisations as they successfully implement digital change. With many years supporting third sector and commercial organisations in using technology to improve...

Hamish
Programmes and Business Solutions Associate
Hamish is an IT professional with over 30 years’ experience. He specialises in IT enabled business transformation with a focus on ensuring clients get the best business value from their IT investments. He has extensive knowledge of ERP, CRM and HR systems...

Iain
Associate Principal Consultant
Iain specialises in information systems solutions for charities and other not-for-profit organisations. He has more than 30 years’ experience in the industry, having started in a software house, before training as a consultant with KPMG and then holding senior management...

Duncan
Fundraising Databases Associate
Duncan has been helping not for profits to make the most from their investment in database systems, since he first started working as an independent consultant in 2012. Originally specialising in...
Keith Collins
Principal Consultant
"Having worked with non-profit organisations of every conceivable type - and in a number of different countries - since I started in the sector in 1992, I always find something about a client that makes working with them rewarding. Naturally, working with clients to use my experience and knowledge to help them improve is always a good feeling. However, beyond that there is always something else with any organisation that is appealing, either on an intellectual or an emotional level. Sometimes that may of course be a personal connection to the field of work that they are operating in – but sometimes it may be more of an intellectual challenge, grappling with what makes them unique in terms of complexities and needs."

Keith specialises in helping organisations identify, select, adopt and use technology to improve their relationships with all stakeholders. With some clients, this may involve helping identify and select technology solutions to support a new organisational strategy - for others, incremental improvements and new options within the tools that they already have. With experience from every perspective – as a non-profit client, as a supplier of specific technology solutions, and as an independent consultant – Keith can help non-profits ensure that their technology decisions fit organisational strategy, and that the 'softer' side of these initiatives – cultural fit, change management, stakeholder needs – are also factored in. Since 1992, Keith has worked within a number of roles in the non-profit sector. At Christian Aid, Keith oversaw the implementation of a new CRM solution, before moving to Sue Ryder Care to undertake a similar project and to set up their first Supporter Services team, including new business processes to support Gift Aid, Direct Debits and an internal IT helpdesk. Keith then moved to the supplier side, working at Blackbaud Europe to help non-profits implement The Raiser's Edge, The Information Edge and NetSolutions. With a desire to move into independent consulting, Keith then established the technology consulting division within Purple Vision, developing and delivering consultancy offerings including CRM selection, strategic technology reviews, and business process improvement. Following Purple Vision's re-positioning as a Salesforce.org partner, Keith then worked to develop and deliver consultancy and implementation solutions within the Salesforce platform, including engagements with customers and projects across Europe – with a particular focus on German-speaking countries. In the summer of 2017, Keith decided to move back into a more independent consulting role as a Senior Consultant with Adapta, since when he has worked with clients including Shelterbox, Islamic Relief UK, the British Horse Society, the National Children's Bureau, Scope and The Pony Club, on projects as varied as holistic reviews of the IT function; training and advice on GDPR compliance, and the specification and selection of new CRM systems. Credentials and Qualifications Keith is a qualified PRINCE2 project manager, and in his spare time is a volunteer football coach and manager for St Albans City Youth FC.
Mark Dendy
Senior Consultant

Mark specialises in guiding organisations as they successfully implement digital change. With many years supporting third sector and commercial organisations in using technology to improve their offerings to customers, members and donors, Mark is particularly experienced in the replacement of legacy systems and helping organisations navigate what can be a time of great upheaval. Having performed various roles across operations, sales and HR, Mark brings a balanced and sympathetic approach to projects which can look daunting to clients whose teams may never had been through a large-scale change. Whether it be CRM/membership/donor systems or finance and HR, much of the success is down to careful planning and understanding what lies ahead. As such, one of Mark’s strengths is demystifying the project and keeping relationships within the client organisation and with suppliers positive. Mark’s third sector experience includes projects with the ABI, RICS, various Royal Colleges and Societies plus some organisations using technology to underpin a move to a more commercial focus. His experience of working with banks and car manufacturers means that he is particularly able to bring commercial experience into his work with not-for-profit organisations. You may recognise Mark as a former presenter and sponsor at the popular Memcom conferences. Mark has a keen interest in rugby and golf. He was formerly a rugby referee and now, in his spare time, often spends his afternoons contemplating which tree might be concealing his golf ball.
Hamish
Programmes and Business Solutions Associate
"After a long career working in the ‘big 4’ consultancies I want to use my experience to help organisations whose goals and ethos align with my own. That is why I want to focus on the not-for-profit sector."

Hamish is an IT professional with over 30 years’ experience. He specialises in IT enabled business transformation with a focus on ensuring clients get the best business value from their IT investments. He has extensive knowledge of ERP, CRM and HR systems and was a founding member of the Deloitte Enterprise Architecture group which focussed on the selection, implementation and strategic use of Commercial of the shelf (COTS) software. Hamish has helped over 100 organisations find, implement and embed the best solution for their needs. These include housing associations, membership organisations, local authorities, government agencies and many other not for-profit and commercial organisations Hamish’s NFP clients include the Royal Society of Medicine, the Labour Party, UCAS, Cancer Research UK, Orbit Housing Association, William Sutton Trust, Bourneville Village Trust and many local authorities. Hamish’s first degree (BA Hons) was in Religious Studies at Lancaster University, and after graduating he embarked on a career in IT. He is PRINCE2, MSP and TOGAF qualified and completed CIMA part 1.
“Hamish is especially adept at aligning project outcomes and system architecture with organisational objectives, ensuring that all projects meet both functional and strategic goals. He is highly collaborative and works seamlessly with colleagues at all levels across the organisation.”
Iain
Associate Principal Consultant

Iain specialises in information systems solutions for charities and other not-for-profit organisations. He has more than 30 years’ experience in the industry, having started in a software house, before training as a consultant with KPMG and then holding senior management positions both in charities, such as The Children's Society and The Anthony Nolan Bone Marrow Trust, and in the commercial sector, where he was International Group IT Director for the Random House book publishing group. Iain was formerly a partner with Sayer Vincent for over 10 years, where he led the information systems consultancy team which later became Adapta. Iain draws on his deep and wide-ranging personal experience of the sector to guide charities to develop their own achievable strategies for information systems and technology. His technical background means that he is able to combine a full appreciation of the technical and commercial issues with an understanding of the culture and context in which charities try to operate. Iain has helped The King’s Fund, Girlguiding UK, Overseas Development Institute, Macmillan Cancer Support, Oxfam UK, Great Ormond Street Hospital Children’s charity, UNICEF UK, National Autistic Society, Alzheimer’s Society, CAFOD, Christian Aid, Shelter and many other organisations. Iain specialises in helping senior management teams understand and work through complex organisation-wide issues and also coaches and mentors a range of IT professionals working in charities. Iain is a senior figure in the sector and is regularly asked to share his expectations, hopes and fears for the sector at key charity events and sits on a number of specialist committees.
Duncan
Fundraising Databases Associate

Duncan has been helping not for profits to make the most from their investment in database systems, since he first started working as an independent consultant in 2012. Originally specialising in The Raiser’s Edge, he has also worked with many other CRM products including ThankQ, Salesforce and Beacon. His database career started in 2003, when he unwittingly took over the managing of a Raiser’s Edge installation almost before he’d ever heard of it. That was an early and steep learning curve, but he’s never been one to shy away from a challenge. Along the way, he has become increasingly involved in related areas, such as advising on fundraising campaigns and strategies and mentoring up and coming database managers. His key focus has always been on keeping things as simple as possible and ensuring that the database works for the team and not the other way around. Additionally, he often employs creative, cost-effective methods to help organisations that find themselves in a situation where their database really isn’t working for the team and where they might be considering a migration to a new system. In such situations, he has a variety of tools and approaches that can help you get the best out of the database in a slightly different way. Outside of his database consultancy work, Duncan runs his own production company, making great videos.
James Kliffen
Head of Fundraising, MSF UK
"You have had a huge influence in our fundraising, and I would enthusiastically recommend you to other charities (and often have)..."