Technology solutions and partners: AI, workflows and automation

"Enhance efficiency and innovation with AI and automation, streamlining workflows to empower your team, reduce manual tasks, and achieve more with strategic precision."
Imagine a world where your resources are optimised, where administrative burdens are lifted, and where your focus can shift entirely to your core missions and objectives.
That is the remarkable power of AI and automation, and we're here to help you understand the possibilities in a way that is realistic and takes account of the particular needs of your organisation and the environment in which it operates.
Why Adapta
Our team of passionate experts brings a unique blend of technical brilliance and heartfelt dedication to the sector. We understand the challenges you face, the transformative work you undertake, and the immense impact you strive to create. With our guidance and support, you'll unlock the full potential of AI and automation to fuel your mission and drive sustainable change.
What our clients say


Michelle Dixon
Former Director of Communication, King’s Fund
"Adapta has an expert and practical approach that means we can be ambitious about what we want to achieve, but realistic about the work and planning required to get there."
Our experts

Mark Luckins
Principal Consultant
07847 415748
Email
Mark advises senior leadership teams to help them navigate the world of digital technology. He helps charities and third sector organisations determine the right digital, data and...

Liz
AI Safety and Data Protection Associate
Liz Curry began her career working in theatre publicity, spending 10 years at the National Theatre in various marketing roles. She worked briefly with the UN on the first Mozambican General Election and travelled through East Africa before joining Comic Relief, where...
Mark Luckins
Principal Consultant

Mark advises senior leadership teams to help them navigate the world of digital technology. He helps charities and third sector organisations determine the right digital, data and technology strategies to enable their mission. In his career, Mark has held various technology leadership roles and has achieved numerous certifications (ITIL, CISSP, PRINCE2, MCSE); academically, he holds a degree in “Operations Research” (better known today as ‘data science’). He helps charities grow the right organisational capabilities to support their current strategic priorities as well as generate value in the longer term. He advises on the specialist staffing and suppliers required to deliver as well as staff and SLT skills more widely. Mark often acts as a fractional “digital technology director” advising senior leaders on digital transformation agendas, major technology investments or simply how to make data and technology provide more value. Mark also regularly helps our clients to kickstart innovation or major new projects, or conversely to turn around stalling or failing change processes. Mark has extensive experiencing working across third sector organisations including marketing, fundraising, beneficiary/member service provision and corporate (finance, HR, IT/facilities). Mark has worked in large international charities (Plan International); the public sector (Houses of Parliament); small international charities (Marine Stewardship Council); UK charities (Crisis) and the education sector (ICAN). He managed teams of over 30 and has built teams from scratch. He has delivered major multi-million projects (CRM, website and data architecture) as well as smaller projects; and he is regularly involved in innovation and helping to save money and reduce overheads. He prides himself on providing commercially realistic, rightsized advice appropriate to the maturity of the organisation.
Liz
AI Safety and Data Protection Associate

Liz Curry began her career working in theatre publicity, spending 10 years at the National Theatre in various marketing roles. She worked briefly with the UN on the first Mozambican General Election and travelled through East Africa before joining Comic Relief, where she was involved in a variety of projects. Liz became Comic Relief’s first CRM Manager in 2002 where she was responsible for the development of the role, including process analysis, design and implementation of all fulfilment processes for the Red Nose Day and Sport Relief campaigns: streamlining the process to efficiently delivery hundreds and thousands of pieces of print materials. She also redesigned the way gift aid was processed, winning Information Age’s Most Effective Use of IT in a Charitable Organisation 2007, in recognition of claiming £7.5m worth of Gift Aid from Red Nose Day donors and won the Grand Prix: Most Effective IT Project 2007. She mapped out a better way of income reporting during campaign, identified bottlenecks, redundancies and inefficiencies and engaged stakeholders to understand areas for improvement, then instituted a system of daily income reporting to SRT. She was later appointed Business Planning and Processes Manager with specific responsibility for designing new business processes around the introduction of GDPR. The programme won the Best GDPR Programme and Grand Prix winner in DataIQ’s Talent Awards in 2017. Liz is now an independent consultant and associate consultant with Adapta. Her current clients include Wood Green, The Animals Charity, The Hugs Foundation and Livewire Consultancy (as Data Protection Officer); The Mercury Theatre, Colchester (working with the Marketing team to redesign processes and hit their targets) and Be the Business. Past clients include: Barnardo’s, Marie Curie, Versus Arthritis, The Queen Elizabeth Diamond Jubilee Trust, and We Are Family, the adoption charity. Other awards include: Marketing Week’s Data Strategy Award for 2013; Data IQ’s Real Mail Marketer of the Year in 2013; and the 2013 IoF Insight in Fundraising Award for Innovation; and the IoF Insight in Fundraising Award for Driving Strategy in 2012. She was also named in the DataIQ Big Data 100 list for three years running. Liz became a member of the IDM/DMA’s Data Council in 2014 and is a member of both the DMA’s Governance Committee and Fundraising Forum (and occasional chair of webinars).
Ian Chivers
Former Director of Finance & Operations, GOSHCC
"Thanks for all your invaluable help and guidance. We wouldn't be here without you. And don't think that you are escaping, we look forward to your ongoing support."