Strategy and roadmap: Digital
"Propel your organisation into the digital era with our strategic guidance, tailored to helping you set a clear roadmap and deliver your mission and objectives effectively in a rapidly changing world."
Third sector organisations increasingly need to market, engage and sustain relationships with their constituents digitally. Activities like marketing, fundraising and service provision are increasingly becoming not just more digitised but more automated, responsive and self-serve. Whether people are wanting to support you or be supported, providing the right digital experience is critical to grow income or deliver your mission.
We can help you to develop a digital strategy that’s right for your organisation, identifying the optimal mix of digital technologies, data and specialist skills and capabilities you will need to succeed. We can help you identify objectives, navigate the market, recruit staff, find suppliers, scope out what needs to change and make the case to do so.
Why Adapta
We specialise in understanding third sector specific solutions – such as web, digital fundraising and campaigning platforms. Our consultants have worked for many charities and membership associations, and understand that you want to keep that “personal touch” whilst also blending and entwining digital experiences with those in the real world. With our experience gained through working across hundreds of third sector organisations we can help you identify a digital strategy right-sized to your needs.
Clients
We have helped many charities, membership organisations and other non-profit organisations with their Digital projects. Below are examples of just a few of the organisations we have worked with.
What our clients say
Alison Seabrooke
Chief Executive, Bank Workers Charity
“Adapta helped BWC to quickly articulate its technology vision into a suite of workstreams and, provided support for each of them. Adapta were flexible and responsive throughout, adjusting their support to meet BWC’s needs.”
Tim Foxon
Finance and Operations Director, NYO
“Adapta’s real added value was in how they helped us understand how we could evolve to use data, digital and technology to support both our strategic objectives and the needs of our various audiences. We now have a focused plan of action, informed by their expert knowledge of the technology and partner landscape"
Martin Pearson
Organisational Development Manager, Kinharvie
"Adapta provided a professional service that was responsive to our needs and provided the expertise that we lacked. I would not hesitate to recommend them to any organisation who is exploring how to realise the potential of the 'digital world' in their organisation."
Deborah Laing
Director of Fundraising and Communications, Lymphoma Action
"Adapta provided expert advice to support our organisation whilst we assessed our website for its long-term suitability and development potential. Our contact was professional, knowledgeable and always happy to help."
Our experts
Mark Luckins
Principal Consultant
07847 415748
Email
Mark advises senior leadership teams to help them navigate the world of digital technology. He helps charities and third sector organisations determine the right digital, data and...
Bertie
Digital Fundraising Associate
Bertie helps organisations of all sizes develop their online presence, transform their digital culture, raise money online, improve engagement with their audiences, select the right technology, and pilot projects. He has over 20 years experience in digital (and an indelible French accent)...
Mark Luckins
Principal Consultant
Mark advises senior leadership teams to help them navigate the world of digital technology. He helps charities and third sector organisations determine the right digital, data and technology strategies to enable their mission. In his career, Mark has held various technology leadership roles and has achieved numerous certifications (ITIL, CISSP, PRINCE2, MCSE); academically, he holds a degree in “Operations Research” (better known today as ‘data science’). He helps charities grow the right organisational capabilities to support their current strategic priorities as well as generate value in the longer term. He advises on the specialist staffing and suppliers required to deliver as well as staff and SLT skills more widely. Mark often acts as a fractional “digital technology director” advising senior leaders on digital transformation agendas, major technology investments or simply how to make data and technology provide more value. Mark also regularly helps our clients to kickstart innovation or major new projects, or conversely to turn around stalling or failing change processes. Mark has extensive experiencing working across third sector organisations including marketing, fundraising, beneficiary/member service provision and corporate (finance, HR, IT/facilities). Mark has worked in large international charities (Plan International); the public sector (Houses of Parliament); small international charities (Marine Stewardship Council); UK charities (Crisis) and the education sector (ICAN). He managed teams of over 30 and has built teams from scratch. He has delivered major multi-million projects (CRM, website and data architecture) as well as smaller projects; and he is regularly involved in innovation and helping to save money and reduce overheads. He prides himself on providing commercially realistic, rightsized advice appropriate to the maturity of the organisation.
Bertie
Digital Fundraising Associate
Bertie helps organisations of all sizes develop their online presence, transform their digital culture, raise money online, improve engagement with their audiences, select the right technology, and pilot projects. He has over 20 years experience in digital (and an indelible French accent). Bertie started his career in the charity sector at British Heart Foundation where he established the first online team and wrote BHF initial online fundraising strategy. He then joined Breast Cancer Care, where he implemented a range of online tools to support beneficiaries. Bertie started working as an independent consultant in 2012. He has worked with over 100 NGOs including the UN World Food Programme, Tearfund, Mind, Pancreatic Cancer UK, Trussell Trust… He works with CharityComms on the Digital Benchmark, a collaborative tool used by more than 70 UK charities who share their digital data in order to compare and evaluate their online performance. Recently, Bertie helped the Red Cross Red Crescent Movement with the procurement of a global donation platform and the associated process to help small countries fundraising online. He has been working on the digital transformation programme of Handicap International / Humanity & Inclusion since 2015 and he's now helping the French, Belgium, and Swiss associations change their internal processes and mindset to increase engagement with external audiences.
Rachel Rand
Strategic Director - Finance and Corporate Services, NCB
"I would not embark on any IT project without first meeting with Adapta to understand how they feel they could support me. I have found their guidance and practical support invaluable…"