Technology solutions and partners: Marketing technology
"Amplify your reach and impact by choosing the right marketing technology, tailoring cutting-edge strategies that resonate, engage, and inspire your audience to be a part of your mission."
Enabling personalised, digital engagement and communications to supporters, members, service users, campaigners and other audiences – at scale, and across every channel – marketing technology (‘martech’) is integral to how non-profits fundraise, build membership, campaign, deliver services and provide support.
Adapta can help your organisation identify how best to align these tools with your strategy, combine them with your other digital and data investments, and leverage innovations in areas such as automation and AI.
Why Adapta
Adapta’s team have helped non-profits of all shapes and sizes select tools to support email marketing, social media monitoring and engagement, web content management – as well as more recent innovations in customer data platforms. Our Martech knowledge is matched by our understanding of the related platforms – i.e. CRM, e-commerce, LMS – and the latest approaches to combining customer data. Adapta are independent, not re-sellers, and do not receive any commission or income from suppliers
Clients
We have helped many charities, membership organisations and other non-profit organisations with their Marketing technology projects. Below are examples of just a few of the organisations we have worked with.
What our clients say
Tim Foxon
Finance and Operations Director, NYO
“Adapta’s real added value was in how they helped us understand how we could evolve to use data, digital and technology to support both our strategic objectives and the needs of our various audiences. We now have a focused plan of action, informed by their expert knowledge of the technology and partner landscape"
Paul Partridge
Strategic Head of Supporter Engagement & Development, North West Air Ambulance
"We approached Adapta Consulting to help us select a new CRM for the charity. We spoke with a number of consultants but they were by far the best fit for us, and they did not disappoint!"
Our experts
Mark Dendy
Senior Consultant
07714 896011
Email
Mark specialises in guiding organisations as they successfully implement digital change. With many years supporting third sector and commercial organisations in using technology to improve...
Bertie
Digital Fundraising Associate
Bertie helps organisations of all sizes develop their online presence, transform their digital culture, raise money online, improve engagement with their audiences, select the right technology, and pilot projects. He has over 20 years experience in digital (and an indelible French accent)...
Sian
Digital Marketing Associate
With a passion for driving business growth and fostering strategic success, Sian is a seasoned professional renowned for strategic planning and marketing strategy, and has a particular passion for data, systems and numbers. Over 15 years, Sian has collaborated with a...
James
Digital Marketing and CRM Associate
James specialises in helping our clients build highly effective marketing strategies and successful marketing operation decisions. Including brand positioning, the marketing technology stack...
James
Fractional CIO and IT Strategy Associate
James is a senior IT executive focusing on the development and implementation of innovative IT strategies in support of organisational growth and change. He spent 20 years in...
Mark Dendy
Senior Consultant
Mark specialises in guiding organisations as they successfully implement digital change. With many years supporting third sector and commercial organisations in using technology to improve their offerings to customers, members and donors, Mark is particularly experienced in the replacement of legacy systems and helping organisations navigate what can be a time of great upheaval. Having performed various roles across operations, sales and HR, Mark brings a balanced and sympathetic approach to projects which can look daunting to clients whose teams may never had been through a large-scale change. Whether it be CRM/membership/donor systems or finance and HR, much of the success is down to careful planning and understanding what lies ahead. As such, one of Mark’s strengths is demystifying the project and keeping relationships within the client organisation and with suppliers positive. Mark’s third sector experience includes projects with the ABI, RICS, various Royal Colleges and Societies plus some organisations using technology to underpin a move to a more commercial focus. His experience of working with banks and car manufacturers means that he is particularly able to bring commercial experience into his work with not-for-profit organisations. You may recognise Mark as a former presenter and sponsor at the popular Memcom conferences. Mark has a keen interest in rugby and golf. He was formerly a rugby referee and now, in his spare time, often spends his afternoons contemplating which tree might be concealing his golf ball.
Bertie
Digital Fundraising Associate
Bertie helps organisations of all sizes develop their online presence, transform their digital culture, raise money online, improve engagement with their audiences, select the right technology, and pilot projects. He has over 20 years experience in digital (and an indelible French accent). Bertie started his career in the charity sector at British Heart Foundation where he established the first online team and wrote BHF initial online fundraising strategy. He then joined Breast Cancer Care, where he implemented a range of online tools to support beneficiaries. Bertie started working as an independent consultant in 2012. He has worked with over 100 NGOs including the UN World Food Programme, Tearfund, Mind, Pancreatic Cancer UK, Trussell Trust… He works with CharityComms on the Digital Benchmark, a collaborative tool used by more than 70 UK charities who share their digital data in order to compare and evaluate their online performance. Recently, Bertie helped the Red Cross Red Crescent Movement with the procurement of a global donation platform and the associated process to help small countries fundraising online. He has been working on the digital transformation programme of Handicap International / Humanity & Inclusion since 2015 and he's now helping the French, Belgium, and Swiss associations change their internal processes and mindset to increase engagement with external audiences.
Sian
Digital Marketing Associate
With a passion for driving business growth and fostering strategic success, Sian is a seasoned professional renowned for strategic planning and marketing strategy, and has a particular passion for data, systems and numbers. Over 15 years, Sian has collaborated with a diverse range of businesses, from start-ups to established organisations, delivering transformative strategies and actionable plans that drive business development and growth. Sian has a proven track record of implementing business growth strategies, launching successful marketing projects and orchestrating performance turnarounds in a multitude of industries including not-for-profit, finance, healthcare, trades and automotive. Sian possesses an acute ability to leverage stakeholder knowledge bridge with her gained experience and exposure to craft tailored strategies that capitalise on opportunities and mitigate risks. With a particular talent for developing strong client relationships, and bringing experience with building high-performing teams and innovative problem-solving, Sian combines an analytical approach with a keen eye for detail, consistently delivering results that exceed expectations. Among her notable achievements, in 2023 alone Sian has spearheaded 9 start-up strategies, complying with Seed Enterprise Investment Scheme (SEIS) requirements that have garnered more than £1.5M in external investment to help small businesses start their growth and development journey. Translating complex visions into actionable plans, navigating challenges, and steering businesses toward sustainable success, Sian has an unwavering commitment to excellence and a collaborative approach. Alongside consulting and coaching, Sian is a mentor on the UK Government’s ‘Help to Grow’ programme, whilst being an associated member of the Chartered Institute of Marketing and the Association of Business Mentors.
James
Digital Marketing and CRM Associate
James specialises in helping our clients build highly effective marketing strategies and successful marketing operation decisions. Including brand positioning, the marketing technology stack and digital customer experience, ensuring relevant fit for purpose, the organisation and realised value. James is a highly experienced marketing and digital consultant, having helped clients in a range of sectors – including SaaS technology, publishing, travel and hardware. In addition James has held numerous senior marketing roles, leading teams, projects and programmes in a range of both small and large global organisations, including people and process change, marketing automation platform and CRM selection and integrations, digital experience, content and social media marketing, programmatic, retargeting and analytics. In addition to 20 years professional marketing experience James' qualifications include Chartered Institute of Marketing's postgraduate diploma, he is Pragmatic Institute trained in strategic product marketing and holds a B.Ed (Hons) degree from Oxford Brookes University.
James
Fractional CIO and IT Strategy Associate
James is a senior IT executive focusing on the development and implementation of innovative IT strategies in support of organisational growth and change. He spent 20 years in large corporates such as the Warner Music Group, where he led the International team responsible for the business process re-engineering, systems design and application build supporting the transition of The Warner Music Group from a physical product production and sales organisation to being able to successfully function in the emerging digital music market. As the IT Director for Bunzl UK and Ireland he led the adoption of digital technology in support of logistical operations and business analytics, the selection, design and implementation of enterprise resource planning (ERP) systems and the transition to cloud-based infrastructure and applications. In 2016 he set up his own consultancy providing guidance to ambitious small to medium businesses on the optimal use of digital technology in support of their business strategies. In 2019 he moved into the INGO sector to lead a global, technology driven transformation programme at Plan International (a global children’s charity), where he drove the design, development and implementation of standardised reporting and project management applications for field-based teams and the design and development of an organisation wide implementation of the Microsoft Dynamics 365 ERP system. Following this he took responsibility for the enterprise architecture of the organisation to ensure the fit for purpose and value of all IT solutions. James is an innovative technologist able to develop IT strategies in support of complex business needs. Beyond strategic development he is able to lead the identification and development of appropriate solutions and drive their successful implementation. His areas of functional expertise lie in financial/grants management, outcome reporting, project management, enterprise resource planning, logistics and business analytics.
Alison Seabrooke
Chief Executive, Bank Workers Charity
“Adapta helped BWC to quickly articulate its technology vision into a suite of workstreams and, provided support for each of them. Adapta were flexible and responsive throughout, adjusting their support to meet BWC’s needs.”